JOHN LOEFFLER
John Loeffler has been a leading member of the advertising, media and entertainment community for 30 years. In addition to his role as a founding partner of LXP, John is currently the CEO of a music publishing company co-ventured with NASCAR enterprises, an executive producer of several motion pictures and documentaries currently in development. He is also a music consultant and producer for NBC Sports and ESPN.
John began his career as a creative director with Grey Advertising from 1979 to 1999. During his tenure with Grey, he wrote and produced the soundtracks of over 2,000 television commercials, and participated in the launch of hundreds of new advertising campaigns. Proctor & Gamble, Dominos Pizza, Kool-Aid, Northwest Airlines, Mitsubishi Motors, Panasonic, Parker Brothers, Revlon, and Avon were some of his most recognizable clients. In television production, John was an integral member of the creative team that launched "Pokemon!" the international children's phenomenon. He helped create and produce the soundtracks for all of its television and Warner Brother Pictures' film releases.
Currently, John is involved in producing several new television series and motion pictures. He is also a consultant to new media and entertainment start-ups, specializing in developing new internet-based delivery systems for entertainment, advertising, and marketing.
John graduated cum Laude from Williams College with a B.A. in Political Science and Social Psychology
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RUSSELL V. LUGLI
Rusty Lugli is a highly successful home builder, real estate developer and entrepreneur whose business career spans over thirty years. During his career, he has engaged in the acquisition, development, construction, marketing; management and sale of over seventy-five residential, commercial, industrial and land developments projects. His companies have developed and built extensively throughout Northern and Southern California, Nevada, Florida, Washington, Oregon and New Jersey. In addition, he has developed, built, owned and operated numerous light retail commercial, business and professional office and warehouse developments. The total volume of these developments is in excess of $200 million.
Rusty is a licensed General Contractor in the State of California. As Chairman of The Board and CEO of Feature Homes, Inc., he directed the company's activities for 21 years and sold it in 1987 to Calton Homes, Inc., a large, publicly traded homebuilder, listed on the New York Stock Exchange. He continued to oversee the management of the new Division as CEO, and ran the division until December 31, 1989.
Since 1989, Rusty, under several companies and entities, has engaged in the acquisition and development of properties in Sacramento, California, Reno, Nevada and Spokane, Washington. In addition to his property investments, he owned major partnership interests in two successful Sacramento retail food and beverage establishments. He and partners currently are leasing (with an option to buy) and managing a 260,000 square foot wine storage facility in the Napa Valley, California wine region.
Before entering the home building and development business in 1965, he was President and General Manager of Salvador Drywall Company. Under his leadership, this company became one of the largest drywall contractors in the United States, with operations on both the East and West Coasts.
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ALEX P. DEMEO - FOUNDER, CEO
Alex DeMeo is internationally recognized for his over 20 years as a leader of the interactive entertainment software industry, and for his innovative and highly effective electronic marketing and advertising successes.
Prior to founding Loyalty eXchange Partners in 2005, Alex was a driving force behind Absolute Entertainment & Imagineering Inc., who respectively marketed and developed over 130 interactive widely popular computer games focused on simulating commercial toys and popular television, sports and movie properties. Some of Alex's award-winning games included: Barbie, Scrabble, Home Alone, The Simpson's, Wheel of Fortune, Jeopardy, ESPN Sunday Night Football, Ghost Busters and Star Trek. His project teams were masters of every major game system, including Atari, Commodore, Genesis, Sega and Nintendo. His success further led to licensing negotiations with top studios and corporations, such as Mattel, Milton Bradley, Disney, Merv Griffin Enterprises, ESPN, Fox and Paramount.
Using his unique expertise in consumer interactive design and marketing technology, Alex founded Vanguard InterActive in 1995. He has guided the creation of proprietary Internet targeted marketing, advertising and merchandising systems focused on providing critical transactional intelligence and maximizing advertisers' opportunities as their customers increasingly use the Internet for brand information and to make purchases. In the process, Vanguard InterActive has provided forward thinking marketers a unique combination of technology and strategy in the Business to Consumer (B2C) marketplaces which are struggling to find effective ways to leverage their traditional business strengths to on-line success, and do so without hurting their core business.
Vanguard InterActive solutions have proven extremely effective and efficient across a wide range of B2C advertiser categories including companies such as Kmart Corporation, Modell's Sporting Goods, The Ellis Island Statue of Liberty Foundation, FultonStreet.com and DirectTV - increasing market penetration and customer retention rates significantly above industry averages, and with exceptional returns on investment (ROIs) .
The combination of his recognized creativity and marketing savvy in the interactive entertainment field, combined with his deep knowledge of marketing information systems and services experience, along with a steadfast commitment to excellence, to SSI.
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NEAL ZAMIL - CFO
Neal Zamil has over 20 years of extensive experience as a finance professional working at major multinational entertainment companies and entrepreneurial startups. Neal's experience includes corporate and divisional executive positions heading departments responsible for strategic planning and analysis, accounting, corporate reporting, budgeting and forecasting, operations and investor relations.
Neal began his career at Capitol Records in 1986 where he worked as a financial analyst for several divisions within the Capitol-EMI Music Group in Los Angeles. He moved to EMI Records in New York in 1993. In 1997, Neal served as Vice-President of Finance for Elektra Entertainment Group (a $300M division of AOL-Time Warner) where he grew the business for four consecutive years. In 2001, Neal became CFO of a startup company JCOR entertainment which achieved $20M in revenue in their first year.
Recently, Neal has been a financial consultant for various independent and startup operations including entertainment, marketing and technology companies.
Neal holds an MBA in Finance and a BA in Communication Arts from the University of Wisconsin.
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