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Loyalty eXchange Partners (LXP) is transforming mass marketing with its "Trusted Source Relationship Management" (TSRM) platform and tools, creating a powerful new type of consumer/brand relationship. TSRM enables strong brand loyalty powered by intense consumer feelings toward the communities, causes and organizations they care about most - schools, faith-based organizations, sports teams, etc. -- and the influence of the "trusted sources" who are their administrators.

The results: measurable, repeatable, adaptable, low-cost customer acquisition and retention that grows physical and virtual transactional volumes with outstanding ROIs; accessible and actionable in-depth market intelligence; sizable annuity revenues for fundraisers that compliments existing programs; and inestimable good will.

LXP's proprietary technology provides an easy-to-execute, turn-key solution.

Companies can:

  • Precisely identify new customer targets
  • Create customized messages that are delivered through trusted sources
  • Leverage brand awareness
  • Measure program efficiency and predict future performance
  • Develop and evaluate channel plans based on in-depth customer intelligence
  • Create a highly motivated and loyal "marketing army"
Copyright © 2007Loyalty eXchange Partners, LLC.All Rights Reserved
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